As you may have noticed, we’ve got a vision for MyFrontSteps that’s pretty big. We went into it a little in this video.
Over on the StepRep Blog there’s a new post and video laying out the vision from the service provider’s point of view. In essence, we’re attempting nothing less than to change the way businesses advertise.
But you should read it for yourself.
What will this mean from a consumer’s point of view?
Starting in a month or two, MyFrontSteps users will be able to help their friends connect with local experts…and get paid to do it.
Essentially, we’ll be asking our experts – service providers in your hometown – to give their advertising dollars directly to you, the consumer.
Right now, what do you do when you’re looking for (say) a real estate agent? You ask all your friends, “Who do you recommend?”
Soon, that real estate agent will be able to set an advertising fee that gets split between you and the customer who referred you.
Everyone benefits. You find a real estate agent. You save a little money on the deal and your friend makes a few bucks for helping you out. And the real estate agent – instead of paying upfront for an ad that may or may not bring in any new customers – only pays after the transaction has been completed.
Win-win-win!
Since I’m not the guy who came up with the idea, I can say without danger of appearing immodest that it’s pretty freaking brilliant.
Anyway, that’s what we’re up to. We’ll be talking about it more in coming weeks.
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